We love matcha, but we wanted to make it effortless.

This all started at the low point of our workday - around 3pm. You know, that point when your brain starts buffering and your energy tanks. Another coffee? You’ll be up all night. A café matcha? Costs more than lunch.
Powdered matcha at home? Whisking, foaming, frothing... it’s all a bit much.

We needed a better way to feel better.
So we made it.

Meet Nooncha - the ready-to-drink matcha New Zealand's been waiting for. Chilled, dairy-free and crafted with creamy oat milk, premium Japanese green tea, and zero stress. It’s smooth, plant-based energy you can sip straight from the can. No mess. No prep. No crash.

It doesn’t matter if it’s 8am, 2pm or somewhere in between, Nooncha gives you the kind of calm clarity that helps you feel focused, grounded, and more like yourself.

Nooncha began long before the first can was cracked open

Born from burnout. Built for balance

It started with a suitcase, a dream, and the decision to build something from scratch. When I moved to New Zealand almost seven years ago, I didn’t have a plan, just determination. Everything I’ve created since has come from passion, persistence, and staying grounded in who I am.

By day, I’m an engineer. But I’ve always loved creating things that bring joy. Matcha became one of those joyful things.

I discovered it years ago and fell in love with how it made me feel: focused, calm, and energised. Especially in the afternoon, when coffee stopped being helpful. But the matcha I loved was hard to access. Too expensive in cafes. Too complicated to make at home.

So I started imagining something better. Something that made the benefits of matcha more accessible - without the whisk, the foam, or the fuss. Just grab-and-go.

After running a small ice cream business and learning the ropes of entrepreneurship, I knew I wanted to go deeper and create something that could make a real difference. That’s how Nooncha was born: with support, with testing, with experts, with setbacks… and with a lot of heart.

And the thing I’m most proud of? It’s made right here in Aotearoa.

What makes Nooncha different

Nooncha isn’t just a drink. It’s a moment of clarity.
A quiet lift. A small decision that says, I’m looking after myself today.
That’s why we exist.
To give you something good to reach for. A pause, a pick-me-up, a small act of self-care that fits easily your day.

Your ritual. Your rhythm. Your matcha made modern.

We’re not a powder. We’re not a supplement. We’re not another buzzy drink that over-promises and under-delivers. We’re New Zealand’s first ready-to-drink matcha. Made for clarity, and powered by premium ingredients.

  • Made with ethically sourced Japanese matcha.
  • Blended with oat milk for a creamy, dairy-free experience.
  • 100% vegan and non-GMO.
  • No artificial flavours or colours.
  • Brewed, mixed and packed in Aotearoa, New Zealand.
  • 100% recyclable packaging.

What’s the deal with matcha, anyway?

Matcha has been used for centuries in Japanese tea rituals, known for its ability to support calm, focused energy instead of the jittery kind of energy you get from a strong coffee. It’s made by stone-grinding whole green tea leaves into a fine, vibrant powder. So when you drink matcha, you’re consuming the entire leaf, not just a steeped extract.

That means more of the good stuff, like naturally occurring L-theanine and caffeine that work together to support mental clarity and alertness, minus the crash. Here’s why people love matcha:

✓ It’s known for promoting a calm, steady state of focus.
✓ It supports energy without overstimulation.
✓ It’s often chosen as an alternative to coffee for those who want a gentler lift.
✓ It’s rich in naturally occurring plant compounds.
✓ And it’s been part of daily rituals for centuries, long before the wellness world caught on.

At Nooncha, we’ve paired ethically sourced Japanese matcha with creamy oat milk to create a smooth, chilled drink that fits into real life. No whisk. No hassle. Just the focus-you-can-feel energy matcha’s known for, and ready when you are.

It’s ancient, powerful, and finally… easy to drink.

We believe there’s a better way to feel energised.

One that doesn’t spike your stress or ruin your sleep.
We believe in slowing down just enough to check in with yourself.
In rituals that work with real life.
And in clarity that doesn’t come with a crash.
Nooncha exists to offer you that. One smooth, plant-based sip at a time.

Join the Ritual

We made Nooncha for people like you - curious, conscious, and ready for a matcha that fits your life.

Your fridge is waiting.

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